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The training on “Marketing Services” for More Customers, Sales & Profits.

On 11-12 March 2014


Objectives:                 Developing marketing management process for More Customers, More Sales, More Profits

Language:                   English

 Target Participants:    Business Owner, Business Manager, Sales manager, Senior Administrator.

 Location:                    Settha Palace Hotel, Vientiane

 Time period:               12 hour (2days)

 Seminar fee:               ECCIL’s member: 2.550.000 LAK, Non-member 2.750.000 LAK

(Including coffee breaks, lunch and handouts)

Trainer: By Mr. Toshio YAMAMOTO, Japanese Expert, Mr. Yamamoto is an expert consultant and trainer of business, marketing and sales in “Panasonic “company, through his 38 years of practical marketing and sales experience as a manager and director in overseas companies and a global marketing/sales instructor at the “Panasonic” central human resource development center.

Course Contents:

Practical review and improvement of marketing management process
  1.  Analyzing marketing opportunity
  2.  Formulating marketing strategic issues
  3. Segmenting, Targeting market and positioning customer value
  4. Planning marketing-mix program
  5. Planning marketing action program

 Course Operation:

  •   Workshop style: Group work, Presentation,Q & A, Discussion and Summery
  •   Case study: local case of business management and operation
  •   Action program Making your actual action program

 For more information please feel free to contact us at

[email protected], [email protected] or call 020 95519988, 020 2889941

 Please kindly register before 27 February 2014   Download Click here for downloads the register form .