Laos Consumer Confidence Index – Q1 2026
Understanding consumer confidence, spending behaviour and financial perceptions is important for businesses looking to navigate the Lao market. The latest Laos Consumer Confidence Index (LCCI) & Omnibus – Q1 2026 Summary Report, conducted by EuroCham member Indochina Research Lao Co., Ltd. (IRL), provides an overview of how consumers across Laos are feeling and making purchasing decisions.
The quarterly study examines consumer perceptions of the overall economy, personal financial situations and spending conditions, while also providing insights across different demographic and socioeconomic groups.
Key Findings:
Consumer confidence remains neutral, with the national CCI at 51. The outlook for the coming quarter shows a modest improvement, with an Outlook CCI of 52.
Essential products remain at the centre of household purchases, with MSG, detergent powder, clothing & apparel, toothpaste and shampoo among the most commonly purchased categories.
For businesses, the report recommends a balanced growth approach, with a focus on maintaining consumer engagement and tailoring offerings to different regions and socioeconomic groups.
The report provides further insights into consumer behaviour and confidence across gender, age, region and socioeconomic segments.