The EU and the EBO Worldwide Network share a common agenda in the opening of new markets through not only the reductions in tariffs but in non-tariff trade and investment barriers such as those linked to standards, access to procurement, reduction of subsidies, and the improvement of regulation. Open markets and a better regulatory environment, coupled with increased visibility and joint promotional efforts, European companies will have a far greater chance of being successful. However, for all this to happen, there needs to be a shared vision amongst all European key stakeholders and a team Europe approach.
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