Cambodia’s FMCG sector has been booming, but does the boom create opportunities for European Investors? Join this webinar to find out.
Cambodia has experienced two decades of strong economic growth. An average GDP growth rate of 7.7% from 1995-2017 makes it the 6th fastest growing economy in the world, and this growth is expected to continue. The sales of products like processed food, soft drinks, personal and beauty products, over-the-counter drugs and household items are growing in demand. Cambodia’s urban population has grown, as has the spending power of the average Cambodian consumer. Today, Cambodians are increasingly seeking new and diverse product offerings.
Against this backdrop, consumer tastes, preferences and habits are forming and changing rapidly. In a unique inversion of the mature market process, it is largely the younger population driving new product preferences, and often influencing the adoption of branded products by their parents. They are leading the way in the adoption of new brands.
Join the webinar on the 16th July to learn from a key expert in the FMCG sector, as he describes the trends and business opportunities in Cambodia’s FMCG sector.
Webinar schedule:
16:00 to 16:10: EuroCham at Glance and Key Facts about Cambodia – Tom Hesketh
16:10 to 16:35: Opportunities and trends in the FMCG sector in Cambodia – Chris McCarthy
16:35 to 16:45: Q&A – Chris McCarthy